Individual and Family Health Insurance in New York
Health insurance decisions affect your family's finances and wellbeing for the entire year. A plan that looks affordable on paper can carry unexpected costs in the form of high deductibles, narrow provider networks, or prescription formularies that change without much notice.
That is why working with an independent broker in Saugerties or Kingston, NY gives you a real advantage. We review the full picture with you: what your family uses, which doctors you want to keep, and what your budget allows. Then we help you compare your options side by side so you can make a confident, informed choice.


New York residents have access to a range of health insurance plans for families and individuals, but not every plan works the same way. Some are network-based, meaning your choice of providers is limited to a specific list. Others offer more flexibility in exchange for higher premiums.
For freelancers, solo entrepreneurs, and independent contractors, we offer "out-of-the-box" approaches that go beyond the standard employer-sponsored model. Whether you are self-employed, between jobs, or simply looking for better individual coverage options, we help you find a plan that fits rather than forcing you into a one-size-fits-all solution. We serve clients throughout the Capital District, Ulster County, and the broader Hudson Valley area.
At Health Options NY, we do not use automated booking links or click-to-enroll shortcuts. Every consultation is scheduled personally, so you get focused, unhurried attention from an advisor who knows your situation.
Our team brings a unique depth of background to health insurance guidance:
- Jacquie Wolf has built this agency over 14 years on the principle of doing the right thing for the client.
- Susan Diamond is an AHIP-certified professional with a background as a Certified Financial Social Worker, focused on reducing the confusion and stress that come with navigating coverage choices.
- Dr. Eva Turner spent more than 30 years as a chiropractor before joining the team, and she brings a clinical perspective to understanding what real health coverage needs look like for real people.
Our clients consistently tell us they feel much calmer after speaking with us, and that is not an accident. It is the result of a deliberate, education-first approach to every conversation.

We work with a wide range of clients across New York, including families looking for comprehensive coverage, individuals who are self-employed or work as independent contractors, and people who split time between New York and Florida. Our team is licensed in both states, so snowbirds and multi-state residents can get consistent, knowledgeable support regardless of where they spend their time.
Whether your situation is straightforward or complicated, we take the time to understand it fully before making any recommendations. Health insurance for families is not a transaction here. It is a conversation, and we are committed to being a resource you can return to year after year.
How much does it cost to work with a health insurance broker in New York?
Working with Health Options NY costs you nothing. The agency is compensated directly by the insurance carriers, not by charging clients a fee. This means you receive personalized guidance, plan comparisons, and ongoing support without paying anything out of pocket for the advice itself. The cost of your actual insurance premium is determined by the plan you choose and is not affected by whether you use a broker.What is the difference between an individual plan and a family health insurance plan?
An individual plan covers one person, while a family health plan extends coverage to a spouse, children, or other eligible dependents under a single policy. Family plans typically have a combined deductible and out-of-pocket maximum that applies across all covered members. The right choice depends on your household size, how often each family member uses healthcare services, and your overall budget. A broker can help you weigh these factors across multiple plan options before you commit.What health insurance options are available for freelancers and self-employed people in NY?
Freelancers and solo entrepreneurs in New York do not have access to employer-sponsored plans, which can make finding coverage feel complicated. Health Options NY works specifically with independent professionals to find what the team calls out-of-the-box approaches. These are individual and family health insurance plans structured to fit the needs of people without a traditional employer relationship. Options vary based on income, location, and health needs, and an independent broker can help identify the most suitable fit.Can I get health insurance if I split time between New York and Florida?
Yes. Health Options NY has team members licensed in both New York and Florida, which makes the agency a practical resource for snowbirds and multi-state residents. Network-based plans can create complications when you spend significant time in a second state, so it is important to review plan structures carefully before enrolling. The team can help you evaluate options that provide adequate coverage in both states so you are not left without access to care when you travel or relocate seasonally.How do provider networks affect which family health plan I should choose?
Provider networks determine which doctors, specialists, and hospitals are covered at the in-network rate under your plan. If you have a primary care physician or specialist you want to keep seeing, it is important to confirm they are included in any plan you are considering. Some plans offer broader access at a higher premium, while others limit your options to a specific list in exchange for lower costs. Health Options NY reviews network details with you during the consultation process so you can make a choice based on your actual healthcare relationships, not just the premium number.What does it mean that Health Options NY is an independent broker?
Being an independent broker means Health Options NY is not tied to a single insurance company. The agency represents 10 organizations offering more than 20 products, so recommendations are based on what fits the client rather than what benefits a particular carrier. This is a meaningful distinction from captive agents who can only offer plans from one company. It also means the agency's compensation structure does not create an incentive to steer you toward a specific plan for reasons unrelated to your needs.How do I know which health insurance plan is actually affordable for my family in NY?
Affordability involves more than the monthly premium. A low-premium plan can become expensive quickly if it carries a high deductible, limited prescription coverage, or a narrow network that requires out-of-network visits. Health Options NY takes a full-picture approach, reviewing your family's healthcare usage, preferred providers, and budget before recommending any plan. The goal is to find affordable family health plans in NY that hold up throughout the year, not just on the enrollment date.Does Health Options NY serve clients outside of Saugerties and Kingston?
Yes. While the agency has offices in Saugerties and Kingston, NY, it serves clients throughout the New York Capital District, Albany area, Ulster County, and the broader Hudson Valley region. The team is also licensed in Florida for clients who need multi-state coverage support. The team works with clients across the service area to provide the same personalized, boutique experience regardless of where a client is located within the licensed territory.
REVIEWS
At Health Options NY, we simplify Medicare. Our experts offer personalized guidance to keep you informed. If we've assisted you, please leave a review!
Trusted by the Saugerties Community
Our Saugerties team is committed to making Medicare guidance simple, personal, and easy to understand. If our support has made a difference for you, please consider sharing your experience with a review.

Jacquie Wolf is the best health plan advisor. She knows we ant the best coverage at the most affordable costs. Jacquie feels like a family friend.
- Kathleen Kourie

Health Options NY made selecting the right medicare plan for me and my husband easy. They navigated through all the confusion and answered all our questions and ultimately found the right plan for us.
- Caren Belcastro

Jacquie got on the phone with me and not only helped me sign up for Medicare but, by asking me a series of questions, determined which advantage plans would cover my current physicians and prescriptions.
- Nancy Tierney

Jacquie at Health Options NY has been my go-to health insurance resource and advisor for many years. With her help, knowledge and expertise, navigating this complex and confusing process has become stress-free for me.
- Katie Doty

Ever since I met Jacquie, I knew this was going to be a good thing. Instant connection, with one so knowledgeable, professional, personable, and attentive.
- Rhonda Everett

Eva and Jacquie have been absolutely amazing in helping us navigate private insurance as well as Medicare and supplements. They are both readily available for consultation whenever we have reached out.
- Sue Varrasi




